Camps
Ocean City Recreation & Parks
Ocean City Recreation & Parks runs a diverse lineup of youth summer camps, sports, arts, science, and environmental programs, for local residents and visitors.
The Brief
Ocean City Recreation & Parks runs a diverse lineup of youth summer camps, sports, arts, science, and environmental programs, for local residents and visitors. Each camper receives a themed t-shirt tied to their specific camp, and sponsorship logos are printed on the back to help fund the program.
Marked Promo was hired to design, produce, and deliver custom shirts across roughly 30 individual camps, ensuring each one had its own unique artwork, accurate sponsor layout, and on-time delivery for camp kickoff.
https://camps.oceancitymd.gov/
The Challenge
- Consistency & Quality: Designs, sponsor placement, color choices, and final output needed to stay cohesive and on-brand across all camps, while also being kid-friendly and visually appealing.
- High Volume of Designs: With around 30 camps, every program required its own t-shirt artwork.
- Sponsor Integration: Each camp had a different set of sponsors, with up to ten logos on a single shirt. Many logos arrived in low resolution and needed to be reconstructed.
- Moving Enrollments: Camp registration stayed open as long as possible to maximize participation, meaning final t-shirt quantities were often provided with less than 10 days before camp start.
Our Solution
In-House Art Dept.
- Collaborated with each camp coordinator to develop a unique t-shirt design tailored to the camp’s theme.
- Quickly edited designs based on coordinator feedback.
- Converted low-resolution sponsor logos to crisp, high-resolution vector files to guarantee a clean imprint.
- Arranged up to ten sponsor logos per shirt in a balanced, symmetrical layout that looked intentional and elevated.
In-House Production
- Once artwork approvals and final shirt counts were received, our production team printed the shirts rapidly and accurately.
- Managed tight turnarounds, often under 10 days.
- Delivered each camp’s shirts by their required in-hands date, every time.
Our Impact
- On-Time Delivery for All Camps: Even with shifting enrollments and short production windows, every camp received shirts before opening day.
- Enhanced Camper Experience: Each child received a camp-specific design that felt special, fun, and personalized to their program.
- Sponsor Visibility: High-quality, well-arranged back prints ensured sponsors received prominent and polished recognition.
- Smooth Coordination: Working directly with each camp lead ensured every design remained true to the camp’s identity and the city’s branding.
- Strong Repeat Partnership: Reliability, speed, and flawless execution strengthened the ongoing relationship with Ocean City Recreation & Parks.
Key Takeaways
- Full-service in-house design + production allows for fast turnaround
- Ability to work with multiple coordinators while keeping brand consistency
- Expertise in recreating low-res logos into clean vector artwork
- Precise layout and balance for multi-sponsor back prints
- Dependable, on-time delivery even with tight deadlines
